A Guide to Stinking Website Design
Monday, January 12th, 2009What makes you want to click out of a website before you read the first sentence? For me, it is cheesy music with no way to shut it off.
Signs of Webmaster Newbies
All of us have been “newbies” at one point in our webmastering lives.To make what we thought were impressive sites, we spent hours searching the free javascript sites, dhtml sites and so on for copy-and-paste scripts.
First timer’s websites are easily spotted with their smorgasboard of javascripts, animated gifs, sounds and other components. The problem is, this makes a site look amateur.
Creating an Amateur Image
You might have a brick and mortar business that’s been around for the last decade, with tons of satisfied customers.On the Internet, your visitors are meeting you for the first time.To inspire trust, you want a professional image. When designing your website, here are some things to avoid so that your business does not look amateur or like a fly-by-night operation:
- Dark, heavy backgrounds with hard-to-read fonts - For a business website, it’s best to use a plain white background and black text so that your visitors can read it easily. Some first timers are tempted to have “artistic” backgrounds with different colored text fonts. Not only does it make your text hard to read, but if you are including pictures of products, it is hard to make them blend in with the background.
- Pages that are larger than the browser screen - There’s nothing more irritating that trying to read a web page that scrolls across the screen. The majority of web users use 1024 x 768 as their desktop resolution. Try to remain within those confines.
- Sound effects - Everyone has different tastes when it comes to music, but even if you discovered music that appeals to every single person alive, don’t make it automatically load on your site. With a music site, there are scripts that will allow the user to click “play” at his or her option. This applies to audio advertisements or other background sound effects — have a pause button or an off button.
- “Cool” effects - About 8 or 9 years ago, it was real “cool” to have a flash presentation on the index page. Almost everyone was doing this. This does nothing to establish your online reputation. Flash introductions take forever to create and many of them are just downright stupid. These intros can take a long time to load and most people will not wait around to view them. Other things that beginners think are cool include animated images, page fading effects and scrolling text. I added these types of things when I first started out, thinking it made me look talented. However, the harsh reality is that these effects are a turnoff. I have seen some sites designed by alleged website design specialists, where the links quickly scroll across the screen and you have to “aim and shoot” just to be able to click a link. Don’t bother including these effects. People visiting your site are looking for specific information or products and are generally not looking to be impressed with the scripts you have embedded.
- No clear navigation scheme - Many people enter a website by the interior pages, not at the home page. You need to give them a way to easily navigate through your site. Menus that are positioned on either the left or the top of the web page are the most popular and will be most familiar for your visitors. The key is that you keep your menu in the exact location throughout your site so that it is consistent. An amateur web design has no clearly defined and consistent navigation menu.
- No search feature - Particularly if you have a large product line that you are selling or if you have a content rich site, always include a search box to help your visitors. If you don’t know how to do this, try free services like FreeFind or Google search. This makes your site “user friendly” and shows that you care about your visitor’s experience on your site.
- “Secret” prices - If you’re selling products, include the price. Don’t force your potential customer to go through the shopping cart process just to find out the price — many are turned off by this and will not do it in the first place.
- Policies - An amateur site will not include privacy policies, terms of use and, when selling products or services, returns and shipping policies. If you are selling products or services, you should also provide contact information.
- Under construction pages - “Under construction” or “coming soon” pages are a surefire way to announce that you’re an amateur. Do not bother linking to pages under construction. Once the page is completed and uploaded, then you can add a link to your menu and sitemap.
- No online shopping cart - If you are selling a product, provide a way for people to purchase your product online. When people are looking to buy something online, they want to be able to buy it immediately. For the most part, your potential buyer is not interested in spending the time mailing in a check or money order. If you don’t have a merchant account, take a look at Paypal or, if y ou are selling digital products, consider services like Clickbank.There are free shopping carts available for people who already have a merchant account, such as Mals-e.com, which also givesyou the ability to offer an affiliate program.
What’s Your Top Gripe?
Newbie or pro, you can voice your opinion about what makes a stinking website at the NotGuru’s survey about poor website design.The NotGuru blog offers plenty of simple resources and tips, as well as software, giveaways and other offerings.Take the site design survey and feel free to voice your pet peeve in the comments - the results are quite interesting.